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Fender
Mod Shop Promo 2021
Fender Mod Shop lets you factory-customize your very own Fender guitar on their website, delivered straight to your door.
I worked directly with Fender to create this video as a way to both instruct and promote use of the Mod Shop. With access to their 3D scanned and custom guitar models, I sought to create a video as dynamic as the Mod Shop itself, showing as many of its capabilites as possible.
I worked directly with Fender to create this video as a way to both instruct and promote use of the Mod Shop. With access to their 3D scanned and custom guitar models, I sought to create a video as dynamic as the Mod Shop itself, showing as many of its capabilites as possible.
Storyboard
Fender
Web Exclusives Promo 2025
New guitars designed with unique styles and parts, sold exclusively through the Fender online store.
We went with a concept that leans into the custom made look and feel of the new exclusive guitars, by showing some handrawn sketches that lead to the creation of the guitar itself.
We went with a concept that leans into the custom made look and feel of the new exclusive guitars, by showing some handrawn sketches that lead to the creation of the guitar itself.